OUR EVENTS

6. Lots of Love SEGi (2 November 2017)

Date: 2 November 2017 (Thurs)

Time: 9 AM - 5 PM

Venue: SEGi University, Kota Damansara

5. Light Festival (26 October 2017)

Date: 26th October 2017 (Thurs)

Time: 4PM - 10PM

Venue: Piazza, SEGI University Kota Damansara

In collaboration with CCS, SISS, IPRM, Kural, and SRC.

Light of Festival is the combination of two types of celebrations - Mooncake Festival and Deepavali. It's a great combination of events where we combined two cultures to celebrate it together with others students also. There are various sales activities, quizzes and cultural dances are also presented to the public during that time.  In fact, those who attended were also enlivened by enriching their traditional clothes. The ceremony officiated by Prof. Azrin Ariffin and Ms. Pam. What is interesting about this event is our IPRM leader, Francine, was the project leader for this festival event. 

4. Debunking Myths: Public Relations 

(8 August 2017)

Are All Publicity Really Good Publicity?

Do you think so too?

 Come and find out and your misconceptions and myths on PR will finally be debunked!

On the 8th of August 2017, students from Bachelor in English and Public Relations (BEPR) and Bachelor of Mass Communication (BMC) organized an event entitled "DEBUNKING MYTHS: PUBLIC RELATIONS" at SEGi University, Kota Damansara. The event featured four speakers sharing their experiences in the Public Relations industry from different perspectives; an establish corporate organisation, a Public Relations agency, the Institute of Public Relations Malaysia and from a layman's perspective who does not have a background in PR. Professor Dr Kiranjit Kaur, Dr Bhavani Krishna Iyer, Miss Angie Rubie, and Mr Tan Jian Lun were the honourable speakers for the day.

Mr Tan Jian Lun

Mr Tan Jian Lun is the Head of Global Business Development, Charterprime. Charterprime is an international financial institution, providing premium financial and technological services. They have offices in Australia, New Zealand, New York, Shanghai, Beijing and KL.The Business Development scope encompasses sales, marketing, communications, company development and most importantly,  B2B and B2C public relations.

Mr Tan Jian Lun has a degree in B. Eng (Hons) Electronics – majoring in Robotics & Automation.

 He started off in IT in an MNC, taking a number of roles including System Administration, Project Management and Incident Management over the span of 5 years. He has worked in several locations including Malaysia, Singapore, Germany and Prague. He has been with Charterprime for close to 2 years now, focusing on bringing our brand and services to the greater public. 

Professor Dr Kiranjit Kaur

Dr Kiranjit Kaur is an Accredited Public Relations Fellow with the Institute of Public Relations Malaysia (IPRM) and has more than 30 years of experience in public relations education. Attached as a Professor in Public Relations at the Faculty of Communication & Media Studies in Universiti Teknologi MARA, Kiranjit has published a number of journal articles and book chapters in her research interest areas in public relations management, media ethics, and women and media.

Kiranjit also serves on the IPRM council and chairs the IPRM Education Chapter; the council of the industry body Communication and Multimedia Content Forum; the Steering Committee of the Networked Media Research at the Malaysian Communication and Multimedia Commission; and chairs the Media Commission of the National Council of Women's Organizations, Malaysia. Kiranjit graduated with her PhD in Mass Communication from University of Maryland, USA. 

Dr Bhavani Krishna Iyer

Dr Bhavani Krishna Iyer has had an illustrious career from teaching, lecturing, to journalism and public relations.She started her career as a language teacher in government schools. Some years later, with her vociferous desire to pursue her passion for writing, she opted out of teaching into journalism.She then left her stint as a reporter in 2001 to join Gamuda and has been helming the position as the head of public relations at various of Gamuda’s privatised infrastructure projects including LITRAK, SPRINT, SPLASH, SMART and now MRT project.

Concurrently with her full time job, she has been maintaining her writing stints. She has been contributing as a columnist, previously with NST and now for more than three years as a columnist with The Sun writing on and about English.  Her column has since been re-designated to cover a wider perspective of life and people as they are.She also writes for Free Malaysia Today, an online news portal and was a guest writer with Malaysian Insider (which is now defunct). Bhavani holds a diploma in Education (TESL), associate diploma in TESOL, Degree in Education (TESL), Master’s in English Literary Studies and a PhD, also in English Literary Studies. 

Miss Angie Ruby 

Angie is the co-founder and managing partner of award-winning PR agency - Impact Communications. Angie has specialized in PR for 20 years now. She started off her career in the marketing department of a local education group, managing all aspects of PR for two years.

After discovering her passion for all things PR, Angie sent out her portfolio to many PR agencies to further learn the ins and outs of the field. That move bore fruit when her portfolio caught the interest of one of the more influential PR figures in Malaysia and he ‘headhunted’ her to join the international PR agency – Burson-Marsteller, where he would become MD. Two interviews later, she was hired and she has not looked backed since. Her time at this international agency was a defining time in her career as it brought her to Burson-Masteller University in New York and an opportunity to work in Burson Singapore in the Finance Practice.

PR is dynamic and the past twenty years has seen changes in the way humans communicate. Angie’s experience lies in providing clients strategies and programs that represent the current times. She helps clients amplify their brand stories on traditional and digital media and also work with top Malaysian influencers on behalf of clients.

Impact Communications was set up 10 years ago with just two people  -  Angie and her husband, Raj but this small agency has been blessed to work with giants such as Starbucks, Dove, Rexona, Snickers, Lipton and new brands to Malaysia such as Ice-Watch, the recent launch of Juiceco in Bangsar, the upcoming launch of Chill Chill, the sister brand of Boat Noodle. Exciting brands that are innovators in their industry. The agency today is still lean and mean with 12 team mates. 

3. Marketing and Branding (18 October 2016)

On the 18th of October 2016, the IPRMSA organized a talk “Marketing & Branding A World – Class Event – The Power of Public Relations”  by YBhg. Dato Sharifah Mohd Ismail, the President of Institute of Marketing Malaysia (IMM).

During the event, the dean of the faculty of communication and creative design Professor Dr. Firdaus gave a talk and the lecturers as well as the students were given a chance to ask questions to the speakers.

After the event, the students and lecturers of SEGi University took memorable photos with Dato Sharifah Moh Ismail.

2. Pushing The Limits (10 August 2016)

On the 10th of August 2016, the IPRMSA SEGi Chapter organized a talk entitled "Pushing The Limits" which was presented by our adjunct professor Dato Seri Andrew Abishegam. The objective of this event was to motivate and inspire students to reach better life goals. He also introduced more about his company background, X2. Dato Seri Andrew Abishegam is also the Managing Director and CEO of X2. He has extensive experience in Corporate Brand Management. He has personally managed and directed over 300 major Launches, International Conferences and Corporate Events.

During this event, we invited SEGi University lecturers, students and staff from different faculty to this event. Other than that, we also invited IPRMSA International Islamic University Malaysia Chapter to participate in this event. We also included surveys  for the audiences to give us their feedbacks on the talk.

From the feedbacks we received, the participants suggested that IPRMSA SEGi Chapter conduct more beneficial and motivational talks.  From their opinion and thoughts, they said that this event was a success as they gained more knowledge from this talk.

1. Launching of IPRMSA - SEGi University Chapter 

(5 November 2015)

On 5th November of 2015, Yang Berbahagia Dato' Haji Ibrahim Abdul Rahman, the Director General of Information, Ministry of Communication & Media who is also the President of Institute of Public Relations Malaysia (IPRM) was at SEGi University Kota Damansara to sign the Memorandum of Understanding (MoU) to provide a platform of a collaborative development between the students of SEGI University and Institute of Public Relations Malaysia (IPRM).

Apart from that, the launch of Institute of Public Relations Malaysia - Students Association (IPRMSA) was also held on the same day. The first batch that consisted of 49 students were presented as the members of IPRMSA.